Birth of virtual transformation

After the era of digital transformation, in which people and also companies faced new realities and possibilities, we are now entering the era of virtual transformation.

Digital transformation has brought important economic and social changes and modifications, so we must prepare ourselves for virtual transformation and to be overwhelmed by a new wave of innovations.

Digital transformation VS Virtual transformation

In the evolutionary path from digital to virtual, the characteristic elements of digitization are taken up while other aspects are overcome.

Digital transformation Virtual transformation
Similarities Dematerialisation Dematerialisation
Digital twins Digital twins
Differences Reproducibility Uniqueness
Modifiability Invariability

Digital transformation: a language that can encode in a single device different formats (video, images, sounds, etc. …). The code has the particularity of being easily modifiable, replicable, transmissible and shareable with extreme simplicity. Digitisation has initiated the practice of creating digital twins, copies of reality reproduced in digital format.

Virtual Transformation: resumes the practice of dematerialising real objects in favor of creating virtual objects to be used within the metaverse… or rather, to be used by your avatar. With NFT certifications, moreover, virtual objects can be attributed source and originality and obtain also a unique value. With this new aspect, the replicability and the possibility of modification of digital objects are abandoned , while authenticity and uniqueness get much more prestige being.

photo: Focals by North

Virtual transformation: social and business impacts

In the past, companies had to learn how to deal with digitization and new ways of playing, such as with online stores and social networks.

With virtual transformation, the landscape is being further altered by virtual worlds. Companies must learn to position themselves within these worlds, to dialogue and interact with other potential customers, just as Nike has begun to do with Nikeland.

B2B relationships are changing too: events, conventions and meetings are managed within the metaverse in an extremely realistic way, with interactions that reflect reality, but with the advantage of not having to move, that means less travel, greater speed and consequently also less environmental impact.

The possibilities of action for business within the metaverse are potentially endless.

Society will also face important revolutions. The future of cities travels in the direction of virtualisation, with the creation of real virtual twin of reality. The way we’ll do shopping will change. The way we socialize. The way we have fun.

This is why virtual transformation opens a new era: all dimensions will be affected. And we look forward to dive into this.

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