Speakers

Gianfranco Leone

Co-Founder and CMO at WEBIUM3

Edoardo Degli Innocenti

Co-Founder & CEO at B3YOND, CIO at KAMA Sport

Mariachiara Tirinzoni

Researcher, marketer at Fiera Milano SpA

Jorge Carrasco

International Business Developer, Seabery

Claudio Zamagni

Co-founder & CEO Choralia

Marco Gallus

Manager Network Training & Development Azimut

Luca Margari

Head of Talents & Operations presso StudioWoow srl (ex Studio71 Italia)

Gigi Beltrame

Journalist and speaker | Director of BusinessCommunity.co.uk | Technologist and expert on financial economic issues

Sara Noggler

Ceo of Polyhedra and Member of Metaverse Fashion Council.

Gad Hinkis

Head of Content, PatchXR

Roger Vidal

Roger Vidal, PICO XR & B2B XR Specialist at Invelon

Heitor Bravi

Regional Sales Channels Director at PICO XR ByteDance

Andrea Gaggioli

Professor and Research Director | Mind & Technology

Valentino Megale

President of XRSI Europe, CEO and Co-Founder of Softcare Studios

Luca Fallica

Head Program Management & Digital Innovation | Transformation Director, Randstad

Matteo Favarelli

Co-Founder and COO at AnotheReality

Isabel De Peuter-Rutten

WIIT Europe | Euromersive

Simona Orlando

Journalist

Mara Servetto

Architect, co-founder at Migliore+Servetto

Kent Byers

Chief Product Officer, Directive Games

Robert Nelson

Managing Director, Head of Metaverse Guild, Sia Partners

Jean-Michel Jarre

Composer, performer, producer

Fabio Mosca

CTO, CoFounder AnotheReality, VR specialist

Gianluca Salviotti

PhD, Associate Professor of Practice, Information Systems & Digital Transformation.

Giulia Ferrari

Corporate Strategy Manager, Balich Wonder Studio

Sergio Nava

Director, Istituto Marangoni

Charlie Fink

Consultant, Columnist, Author, Adjunct, Covering AI, XR, Metaverse for Forbes

Artur Sychov

Founder and Ceo, Somnium Space

Suzanne Borders

Founder and Ceo, BadVR

Stefano Merante

Skills Development, TVET Programme Officer at ITCILO, UN

Leonardo De Rossi

Lecturer at SDA Bocconi School of Management, Researcher at DEVO Lab

Lorenzo Cappannari

Founder and CEO, AnotheReality

Antony Vitillo

International XR Blogger, Entrepreneur

Elisabetta Rotolo

CEO, Founder, Creative & Executive producer

Marco Pietrucci

Head of Innovation at Terna

Vincenzo Rana

Co-founder & CEO of KNOBS

Take a look at this year’s agenda

EXHIBITION OPENS
9:00 am —
Opening show - PATCHXLIVE
9:30 am — 9:35 am

PatchXR’s tools combine the best of musical instruments with gaming using building blocks native to extended realities (xR) and immersive media. Feel like you’re touching sound and music with simple gestures – play that is fundamentally personal in a space that’s shared.

Speakers

  • Gad Hinkis
    Head of Content, PatchXR
Artur Sychov - Living Forever
9:35 am — 9:50 am

Metaverse session (remote)

Artur will connect from his metaverse through an avatar to talk about the “living forever” feature that allows a user’s avatar to continue living indefinitely, thanks to an artificial intelligence, which is able to know and learn the individual’s personality traits, to enable his digital twin to remain active even after his death, continuing to replicate his way of interacting with others in a totally autonomous manner.

Speakers

  • Artur Sychov
    Founder and Ceo, Somnium Space
Welcome and Greetings
9:50 am — 9:55 am

Speakers

  • Lorenzo Cappannari
    Founder and CEO, AnotheReality
  • Sara Noggler
    Ceo of Polyhedra and Member of Metaverse Fashion Council.
Session - The 4th Computing Revolution: Spatial Computing
9:55 am — 10:45 am

Mixed session, in presence + remote

The 4th Computing Revolution, often referred to as Spatial Computing, represents a transformative shift in the way we interact with digital information and our physical surroundings. This panel explores the profound impact of spatial computing technologies, such as augmented and virtual reality, on various industries and everyday life. Experts will discuss the fusion of digital and physical realms, the potential for immersive experiences, and the challenges and opportunities this revolution presents. Join us to gain insights into the future of technology and its dynamic integration into our spatially aware world.

Moderator: Sara Noggler

Speakers

  • Robert Nelson
    Managing Director, Head of Metaverse Guild, Sia Partners
  • Lorenzo Cappannari
    Founder and CEO, AnotheReality
  • Sara Noggler
    Ceo of Polyhedra and Member of Metaverse Fashion Council.
  • Isabel De Peuter-Rutten
    WIIT Europe | Euromersive
Panel: Designing the New World
10:45 am — 11:15 am

Introduction and moderation: Fabio Mosca

This panel is a deep dive into the realm of design within the metaverse and virtual reality (VR). We explore how design principles shape immersive virtual worlds, from user experiences to virtual environments. Our experts will discuss the critical role of design in creating engaging and meaningful experiences in the metaverse. Join us to discover how design is at the forefront of shaping the next world, influencing how we interact, learn, and play in these emerging digital spaces.

The panel is sponsored by Istituto Marangoni

 

Speakers

  • Sergio Nava
    Director, Istituto Marangoni
  • Andrea Gaggioli
    Professor and Research Director | Mind & Technology
  • Mara Servetto
    Architect, co-founder at Migliore+Servetto
  • Fabio Mosca
    CTO, CoFounder AnotheReality, VR specialist

Break

11:15 am — 11:30 am
Panel - Is The Metaverse the Future of entertainment? A vision into media and global events
11:30 am — 12:00 pm

This panel delves into the tantalizing prospect of the metaverse as the future of entertainment. With a focus on media and global events, experts will explore the transformative potential of metaverse technology to reshape how we consume and participate in entertainment. From virtual concerts and interactive storytelling to its role in global events, we examine the metaverse’s influence on the entertainment landscape. Join us for a visionary exploration of whether the metaverse will redefine how we connect, engage, and celebrate in the digital age.

Moderator: Sara Noggler

Speakers

  • Giulia Ferrari
    Corporate Strategy Manager, Balich Wonder Studio
  • Gad Hinkis
    Head of Content, PatchXR
  • Sara Noggler
    Ceo of Polyhedra and Member of Metaverse Fashion Council.
  • Elisabetta Rotolo
    CEO, Founder, Creative & Executive producer
Keynote: Exploring VR's real-world impact: Major Deployments and Case Studies
12:00 pm — 12:10 pm

Speakers

  • Heitor Bravi
    Regional Sales Channels Director at PICO XR ByteDance
  • Roger Vidal
    Roger Vidal, PICO XR & B2B XR Specialist at Invelon
Training, and Talent Development in the Metaverse
12:10 pm — 1:00 pm

This panel delves into the exciting realm of training and talent development within the metaverse. As virtual spaces evolve, so do the opportunities for immersive learning and skill enhancement. Our experts will discuss the innovative applications of the metaverse in education and professional development. Join us as we explore the potential for hands-on training, collaboration, and skill acquisition in this emerging digital frontier. Discover how the metaverse is transforming the way we nurture and unleash talent.

Moderator: Gigi Beltrame

Speakers

  • Stefano Merante
    Skills Development, TVET Programme Officer at ITCILO, UN
  • Heitor Bravi
    Regional Sales Channels Director at PICO XR ByteDance
  • Marco Pietrucci
    Head of Innovation at Terna
  • Marco Gallus
    Manager Network Training & Development Azimut
  • Claudio Zamagni
    Co-founder & CEO Choralia
  • Jorge Carrasco
    International Business Developer, Seabery
  • Gigi Beltrame
    Journalist and speaker | Director of BusinessCommunity.co.uk | Technologist and expert on financial economic issues

Break

1:00 pm — 2:15 pm
Session: Doing Business in the Metaverse
2:15 pm — 3:00 pm

In this panel, we delve into the evolving landscape of conducting business in the metaverse, focusing on B2C (Business-to-Consumer) cases. Industry experts will showcase real-world examples of how companies are engaging with consumers in virtual spaces, from virtual storefronts to interactive marketing campaigns. Join us to explore the innovative approaches and strategies that are reshaping the customer-business relationship in the metaverse, offering a glimpse into the future of commerce. Discover the possibilities and challenges of bridging the physical and digital realms for enhanced consumer experiences.

Moderator: Gigi Beltrame

Speakers

  • Suzanne Borders
    Founder and Ceo, BadVR
  • Gianluca Salviotti
    PhD, Associate Professor of Practice, Information Systems & Digital Transformation.
  • Luca Fallica
    Head Program Management & Digital Innovation | Transformation Director, Randstad
  • Luca Margari
    Head of Talents & Operations presso StudioWoow srl (ex Studio71 Italia)
  • Gigi Beltrame
    Journalist and speaker | Director of BusinessCommunity.co.uk | Technologist and expert on financial economic issues
  • Gianfranco Leone
    Co-Founder and CMO at WEBIUM3
Panel: Next Gen Gaming: Web3 and Brand Building
3:00 pm — 3:30 pm

This panel takes a deep dive into the exciting intersection of next-generation gaming, Web 3, and brand building. We explore how blockchain technology and decentralized networks are revolutionizing the gaming industry, enabling players to own and trade in-game assets. Industry leaders will discuss the opportunities and challenges in building and promoting brands within this evolving landscape. Join us to learn how the fusion of gaming and Web 3 is creating new paradigms for player engagement, brand loyalty, and the future of the gaming industry.

Speakers

  • Kent Byers
    Chief Product Officer, Directive Games
  • Matteo Favarelli
    Co-Founder and COO at AnotheReality
Product Demo: Redefining Design, Engineering & Sales with the XR Software Aurora
3:30 pm — 3:40 pm

Speakers

  • Roger Vidal
    Roger Vidal, PICO XR & B2B XR Specialist at Invelon

Break

3:40 pm — 4:00 pm
Special Guest: Jean-Michel Jarre
4:00 pm — 4:40 pm

Composer, performer, producer. Visionary, innovator, cultural ambassador. Any list of Jean-Michel Jarre’s countless factettes would inevitably come short of his actual significance in music history. “JMJ” is a living legend and often referred to as the “Godfather of Electronic Music”. When Jarre launched his landmark- debut album “OXYGENE” in 1976, he opened a new chapter in music history. The record has sold over 18 million copies and laid the foundations for his exceptional career. Jarre’s pioneering work gave birth to a veritable cult and the fastest-growing trend the music industry has ever stood to witness: the rise of electronic music.

moderator: Simona Orlando, La Repubblica

Speakers

  • Jean-Michel Jarre
    Composer, performer, producer
  • Simona Orlando
    Journalist
Panel - Identity and Ownership - a proposal for metaverse and web 3 governance: identity, ownership, seamless experience and safety
4:40 am — 5:10 pm

This panel presents a comprehensive proposal for the governance of Web 3 and the metaverse, emphasizing identity, ownership, seamless experiences, and safety. Experts will delve into the complexities of decentralized systems, exploring how blockchain technology and cryptographic identities can redefine personal ownership and security. We will discuss the challenges and potential solutions for creating a harmonious and equitable metaverse, where individuals have control over their digital identities and assets while ensuring a safe and engaging environment. Join us for insights into the critical aspects of shaping the future of the digital realm.

Moderator: Mariachiara Tirinzoni

Speakers

  • Valentino Megale
    President of XRSI Europe, CEO and Co-Founder of Softcare Studios
  • Leonardo De Rossi
    Lecturer at SDA Bocconi School of Management, Researcher at DEVO Lab
  • Mariachiara Tirinzoni
    Researcher, marketer at Fiera Milano SpA
  • Edoardo Degli Innocenti
    Co-Founder & CEO at B3YOND, CIO at KAMA Sport
  • Vincenzo Rana
    Co-founder & CEO of KNOBS
A conversation with Charlie Fink on AI & Virtual Worlds
5:10 pm — 5:30 pm

Remote session

Moderator: Tony Vitillo

Speakers

  • Charlie Fink
    Consultant, Columnist, Author, Adjunct, Covering AI, XR, Metaverse for Forbes
  • Antony Vitillo
    International XR Blogger, Entrepreneur
Closing Remarks and See you in 2024
5:30 pm —
Closing show by Gad Hinkis, PatchXR
5:35 pm —

Music in the Metaverse

Speakers

  • Gad Hinkis
    Head of Content, PatchXR